Case Study

IoT Platform Growth

Achieved 15% churn reduction through proactive renewal workflows and intelligent usage-based billing triggers.

The Challenge

A rapidly scaling IoT platform with 15,000+ connected devices faced significant customer retention challenges:

  • 28% annual churn rate due to reactive renewal processes
  • Complex usage-based pricing models difficult to implement and invoice
  • Customers surprised by variable billing amounts, leading to payment disputes
  • No visibility into customer health metrics or usage patterns
  • Manual renewal outreach consuming Customer Success team bandwidth

The Solution

JINIX Solutions designed a customer-centric billing and renewal automation platform:

Proactive Renewals

Built intelligent workflows that trigger renewal conversations 90 days before contract end, with personalized usage insights and upsell recommendations.

Usage Analytics

Implemented real-time usage metering and customer-facing dashboards showing consumption trends and cost projections.

Smart Billing

Created flexible usage-based billing engine supporting tiered pricing, committed use discounts, and overage protection mechanisms.

Health Scoring

Developed predictive churn models based on usage patterns, triggering automated intervention workflows for at-risk accounts.

The Results

15%

Reduction in annual churn rate (from 28% to 13%)

92%

Renewal rate achieved through proactive engagement workflows

40%

Increase in upsell/cross-sell revenue at renewal

$3.2M

Additional ARR retained through improved renewal processes

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